How an Air Traffic Controller Transitioned to Sales

After 12 years as an air traffic controller, I was looking at alternative fields

Training That Really Works

Clients and prospective clients sometimes see us as “naysayers” when it come

Sales Process


Too many companies we talk to have no sales process in place. This means that selling is not conducted in a defined, repeatable best practice way, which in turn leads to sub-optimal sales efficiency and effectiveness.
Unfortunately the quality movement that pervaded the business environment globally in the 1970’s and 1980’s turned a hard left at too many sales departments.

What We Do:

  • Establish how your clients / customers buy.
  • Understand how you sell now.
  • Define what best practice looks like.
  • Inspect and review your current sales tools and support systems.

What You Get:

  • Sales Process Development Workshop.
  • Fully custom designed Sales Process aligned to how your customers buy.
  • The Sales Process Model includes:
  • sales process steps
  • best practice activities per process step
  • priority skills per process step
  • verifiable outcomes per process step
  • integration of all of your current sales tools
  • sales pipeline and forecasting model
  • implementation planning workshop

Problems this Solves for You:

  • No consistent way of selling
  • Large gap between best and least successful sales staff
  • Unreliable revenue forecasting
  • Inability to coach for consistent performance
  • New hires taking more than 90 days to get to speed

How Long it Takes:

  • 14 – 21 days


  • $30,000 (Ex GST)